Most business owners and business executives now recognize the importance of content marketing. Unfortunately, they often view video ads as a form of content that exceeds their promotional budgets. There are even some who don't realize how powerful video marketing can be. The following guide will solve both of these problems so your business can focus on increasing sales. Do video ads work? Question of the week: do you support means-tested benefits? | The Elder Center Video marketing is something that's on every entrepreneur's radar, but they often wonder if it 's worth the investment. Maybe they did live streaming on Facebook which didn't create many leads.
Or maybe their YouTube videos didn't translate well on other social platforms. This often creates the idea that the return on investment (ROI) of video ads does not justify their use. In fact, the statistics show the exact opposite. There are many reasons why your video content might fall flat, but it's not because this form of visual marketing isn't effective. Consider the employee data following facts: Social media videos get 12x more shares than image and text posts combined. LinkedIn has a 20x higher share rate for videos than image and text posts. Website visitors spend 88% more time on pages with video content. Consumers remember 95% of a message from videos.
They only remember 10 percent of the information they read. By 2022, experts expect video marketing to dominate over 80% of all consumer internet traffic. Among marketers who use video, nearly 90% feel their ROI is good. The stats don't lie: video ads work. Like anything else in the content marketing world, success comes down to effective implementation. Businesses that see impressive ROI on their video content aren't just lucky. They follow an established pattern that has proven its effectiveness time and time again.