Then select A B Testing and specify the sample size. Below you can select whether you want to test the subject or the sender and what should determine the effectiveness of such a test opening the message or clicking on the link. The last step is to determine the testing time after which the final campaign should be sent. How it's working The system will randomly select addresses that will be our sample. To some of them it will send a campaign with subject or sender No. the other with subject or sender No. After a certain time the system will check which version won and will send it to the rest of the database. Clicking on such a test will take you literally two minutes three at most if you stop at a certain topic. Effect Certainly higher Open Rate and CTR.
Okay but what will it bring you Testing the subject or sender of the message will allow Shipping time optimizer This is another option to test your shipments. In this case you test the day and time when your recipients are most likely to open messages. See how by optimizing the shipping time we increased the Open Rate by . See the case study of our Taiwan WhatsApp Number List campaign for Grene. This option allows you to test the best shipping time based on day of the week with emphasis on the working week and the calendar week time of day morning noon afternoon . Just like A B tests you will find the Send Time Optimizer in the first step of creating a campaign and then by clicking on the selected options you set the form and duration of the test. It is also worth checking from time to time whether the chosen strategy works.
After all recipients' habits can change as the situation with the pandemic showed where many of us switched to remote work mode while taking care of children the way of consuming time has shifted significantly. Engage your subscribers Let them control what they receive. Advantages you will know what to send you will increase deliverability you will show that you care about their opinion. See a great example of how Karol Lewandowski co author of the channel and blog Busem through the World placed a small survey in an e mail on what topic to conduct the next webinar. This is a great study of customer needs. But not only that by engaging subscribers the deliverability of your campaigns increases. Reports at a glance The report will tell you the truth what you do well and what you don't.