Haohao Video is a short video platform dedicated to creating general Number List knowledge. It has been nearly 2 years since the PC site was launched in 2019. In the recent self-examination process, we found that the homepage video screening efficiency is low. Compared with the competing products that adopt the responsive layout combined with the recommended feed flow mode, there is a significant gap in content display and functional experience. Therefore, the design side launched a special project to improve the PC station experience.
1. Competitive experience comparison
Poor screen adaptation: According to the back-end data of the product, among the screen size ratios of users who browse the Kankan Video PC station, 67% of users have a screen size of 1920px or more, and 32% of users have a screen size of 1700px-1280px, but the old version of the official website is only based on 1200px, no Better use of PC space. It is more inefficient for larger screen content rendering.
On the other hand, the competing products in the head all support responsive layout according to the grid system, which can be well adapted to any screen size, ensure the complete and efficient display of content, and also have a good effect on compatibility with different devices.
Low navigation efficiency: The old version of Kankan adopts the form of top navigation, and displays 15 channel lists fixedly. More channels expanded later are put away in the secondary navigation, which is inconvenient to expand and filter; some commonly used functions such as: history viewing, My favorites are also put away in the secondary menu, which is not conducive to users' use.
Most of the top competing products adopt the form of fixed navigation, placing common functions and channels on the left side, and users can quickly switch pages on the left side regardless of any page in the site, which improves the screening efficiency and scalability.
Less content: Only 6 personalized video recommendations are displayed at the top, and you need to manually click the left and right switching buttons to view more recommended videos; each of the vertical channels below also recommends only 5 videos, if you want to view more, you need to click to enter View the channel page. If users cannot quickly filter out the videos they want to watch in the key scene such as the home page, they will basically exit the page and cause the loss of users.
The top competing products basically choose the form of waterfall flow, and directly recommend videos to users' favorite videos through algorithms. Users only need to slide the page to see more recommended content, and the display efficiency is high.