Enforcement of remote work policies also plays a key role . Once companies had the appropriate policies in place they needed to quickly implement the software they needed to minimize business disruption and keep employees engaged. Digitization worldwide is the main concern of entrepreneurs Maintaining employee productivity is the top concern of entrepreneurs worldwide of respondents have invested in software since the crisis began Almost half of the companies surveyed have invested in new software since the beginning of the crisis.
Brazil Spain and Italy are the three countries where the largest number of SMEs had to invest in new software due to the pandemic. This is not surprising of the companies needed new software for teamwork and were able to change all or part of their offer and offer it virtually . Digitization worldwide Software newly acquired during Specific Database the crisis Remote desktop software video conferencing software and live chat software were the top three software types purchased or researched as a result of the pandemic. Digitization continues worldwide Making the right choice for software purchases after COVID- In the absence of business continuity plans most SMEs surveyed invested in software designed to ensure employee productivity.
The people who make software purchasing decisions could use some help with their choices. According to our survey results one-third of SMB decision makers are in the awareness and consideration phase they know what kind of software they need but still need to research products that fit their business needs. We found that nearly half of managers base their decisions on price ease of use and user ratings . When it comes to user ratings we found significant differences between countries. User reviews were considered helpful in software purchasing decisions in the surveyed European countries and Brazil . In Australia however only of respondents said user reviews were helpful Here ease of use was the main factor.