Seeing that the 2021 Spring Festival is approaching, major educational institutions hope to use the popularity of the Spring Festival activities to promote the renewal of old students' fees and attract more new students and potential students to place orders.
What does Chinese New Year mean to consumers?
It means that everyone has enough time to learn knowledge and improve themselves online, and there is enough New Year money to buy and buy; therefore, consumers before, during and after the Spring Festival are more active and more willing to take pictures of themselves that they have not bought in the past year. of your favorite courses as a reward for yourself.
Educational institutions will certainly attract more new and old students through various preferential activities.
There are so many online enrollment marketing methods, which one is the correct enrollment "posture", the editor has compiled some methods.
1. Bronze gameplay
1. Online low-cost/free experience class drainage
Free trial classes and low-cost experience classes are the most common ways of attracting traffic on the market, and they are also the most suitable recruiting weapons for attracting and transforming traffic.
Low-cost courses can let users experience the quality of course content and service level for the first time. At this time, online low-cost courses, as a natural drainage product, will greatly attract the attention of customers.
A successful free course drainage activity not only saves enrollment costs, but also allows institutions to spread and obtain enough students; when doing free course drainage, it must be associated with regular-priced courses, so as to drive the sales of regular-priced courses.
To give a simple example, an English institution launched 10 lessons from foreign teachers in North America for 9 yuan to attract more new students. The subject matter is rich; students feel good after the experience, and will naturally buy regular-priced courses for more in-depth study.
If you want to reflect the value of the course, set some thresholds for low-priced courses. For example, before participating in the activity, you need to forward the activity link to the circle of friends to collect 39 likes. After the likes are successfully collected, you can receive the redemption code to redeem the course by adding the teaching assistant WeChat. , the rewards you get after your hard work will make people cherish even more.
2. Bargain prices, get lessons at low prices
Everyone will be excited about low-priced courses. Institutions can choose popular courses to do "bargaining" activities. When users want to buy courses at a lower price, they will share products and buy products through the bargaining of friends.
In order to quickly attract new students in a short period of time, a newly opened postgraduate entrance examination training institution has launched country email list a postgraduate entrance examination written test preparation tutoring course with an original price of 3999 yuan. Parts, cut to the lowest price to buy.
After the students saw this activity, they forwarded it to their friends for help in bargaining, and they could buy it after cutting down to the lowest price set by the merchant; when friends saw that this activity was so favorable, they would also quickly forward the activity multiple times.
It can be seen that haggling can greatly improve brand promotion and user acquisition, so it is suitable for the sales of various courses.