Aug 02, 2022
In Beauty Forum
After the 315 party exposed the chaos of live streaming, the WeChat video account issued new regulations on March 17. From March 25, the window of the video account will no longer accept access to individual main stores. To put it simply, no matter whether it is a live broadcast or a video channel, the creator of the video account will not be able to sell Buy email list the goods on the video account as an individual through the small store. The last time the new regulations for video accounts were at the end of February, small stores would not display products from third-party e-commerce platforms (such as JD.com, Pinduoduo, etc.), and products from third-party e-commerce platforms would not be available on small stores/video accounts. window. From a young age, these two adjustments may be that WeChat began to manage the ecology of the platform after reaching a certain size, and standardized from the e-commerce sector first. In a big way, has the video account defined as the atomized content component found the beacon of video account e-commerce in the fog and started to exert its strength? 1. The video account e-commerce with muddy water The video account is the only main force in the video-oriented direction of WeChat. In the direction of products such as Weishi and official account videos, the video account has been responsible for the content of the WeChat open class for two consecutive years starting from 2021, and has continued to absorb the multi-level traffic portals in the WeChat ecosystem, completing the infrastructure construction. , directly into the ecological link of business interoperability. It is not early for the video account to bring goods live, but the iterative rhythm is very fast. After the micro-vision was broken and the bleeding persisted, the video account only started the internal live broadcast function in October 2020. At this time, it was just 7 months after the internal test of the video account was launched.