Forum Posts

西法特西法特
Aug 02, 2022
In Beauty Forum
Consumer spend on personal care products surged during Covid, also leading to heightened competition in this space from retailers ranging from Boots to FeelUnique. Savers, which launched its ecommerce proposition in 2019, aims to fulfil the demand for lower-priced health and beauty products, offering consumers affordability as well as convenience with its online shop. One thing Savers does effectively on its website is to inspire shoppers with curated categories which centre around a theme or topic. Take its current example, ‘Sun & Holiday’, which pulls together items (from various categories) that someone might need during the summer or when going abroad. This makes shopping online easier for customers, also tempting them into buying additional items that they might not have initially intended to buy. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Savers encourages shoppers to buy multiple products with contextual category pages. Image via Savers.co.uk Wilko: comprehensive content Wilko’s website stands out amongst budget retailers, which can often have fairly sparse sites. Its product pages, for example, include comprehensive reviews, detailed descriptions, as well as handy product bundles, and links to ideas and advice. Wilko’s product pages include reviews and detailed product descriptions to inform shoppers. Image via Wilko.com Another nice touch is a next-day delivery countdown, which gives shoppers an indication of how long they’ve got left to qualify for next day delivery (this disappears on Fridays, reverting to ‘our fastest delivery’ after the weekend). Another effective element is Wilko’s dedicated ‘Offers’ tab on its homepage, which effectively promotes its money-saving angle online, driving purchases that are on sale or reduced to clear. Wilko’s product pages include links to “tips, hacks and how-tos to help you get your job done”. Image via Wilko.com It’s clear that a robust ecommerce offering helped many a retailer get through the Covid-19 pandemic, where even amongst booming categories like Home, store restrictions and closures initially impacted sales. And even if ecommerce penetration dips back to pre-pandemic levels for the foreseeable future, many retailers across the board are focusing on ecommerce profitability by taking a more pragmatic stance in areas such as home delivery charges and returns policies. Clearly, a multichannel strategy allows discount retailers to more effectively build their brand and activate sales online, but the bottom line has to work. With Primark adding a store availability checker to its website recently, to better enable ROPO (research online, purchase offline) perhaps the well-known ecommerce holdout will decide to trial home delivery in future. That would certainly feel like a turning point.
Is ecommerce inevitable for discounters?
 content media
0
0
1

西法特西法特

More actions