Google that you have great content when you really don't (and easier to get penalized for trying). Google evaluates the quality of content in several ways, one of them being latent semantic indexing. By examining billions of pages and terms used on them, Google learns which terms are related and builds expectations about which terms are likely to appear in a given context. This helps Google decide if a piece of content is "complete". With RankBrain, Google can further analyze the top performing search results (based on Google user satisfaction metrics) and look for similarities between them.
These shared features, such as usage of certain terms, can become query-specific ranking signals for the given search term. What can you do there? How do you ensure your content is complete? By finding the top-ranking pages in your niche and looking for features jewelry retouching service they share, just like RankBrain does. Obviously, you can't do this manually for every term, so here's a simple framework that uses WebSite Auditor and its TF-IDF tool. In WebSite Auditor, navigate to Content Analysis > TF-IDF and select a page. The app will go to Google's search results, analyze the top 10 ranked pages, and calculate a
TF-IDF score for each term used on each page. As a result, you'll get a list of relevant terms and phrases, sorted by the number of competitors using them. You can implement the recommended changes and edit your page directly in WebSite Auditor 's content editor . 5. Voice search is the real deal Still skeptical about voice search? Consider this: Google reports that 55% of teens and 40% of adults use voice search daily ; and, according to Google's Behshad Behzadi, the ratio of voice search is growing faster than type search