Yeah, and we haven't even started looking at link profiles using, say, Ahrefs or competitive research using a tool like Rival IQ. Advertising Continue reading below What areas do you think business owners are missing when it comes to SEO that are hindering this growth? how to use seo for growth with john jantschI think the most important thing is that people often go into SEO with the idea of “Oh. I want to optimize for this term,” or “I want this web page to be visible in search engines,” and I think what happens with that kind of thinking, and often times it's a very short thinking term. What we do is we do keyword research and we use that keyword research quite often to create an annual editorial calendar so we're going to block here 10 or 12 basic themes that we know that if we come back to it 4 and 5 times or maybe even in many cases we will say.
Advertising Continue reading below The idea is that in a year we will have built an asset that includes very targeted content and hair masking service maybe 5 and 6 pieces of content around a dozen or even half a dozen terms with the idea that now , all of a sudden we've built an asset that can be used not just in SEO but with our sales teams and maybe we can reuse other forms of content that we can start circulating so that 'long term, we start popping up or building a little treasure trove of content that will rank us for that half dozen key terms or those 10 phrases instead of really coming up with the idea of the week we want. In many cases, we'll write content and then say, “Okay. How can we optimize this?
As opposed to “Here is our optimization plan. Let's write content to match it. » For us, when we do that, it starts to dictate. We get a lot of requests like I know you do for guests, people who want to contribute content. Now we can say to them, "Well, here's what we want content on," or we'll be looking for guests for my podcast and often it'll be related to the theme of the month, so that just helps keep us focused. Advertising Continue reading below Kelsey: You are so right. I spoke to so many people. It's kind of flying by the seat of their pants because they feel like they're already behind them, so they think it's more useful to just jump and go than to have a plan.